Software development · Mumbai
Custom ERP and CRM software, built around your sales and operations
ERP and CRM are big words for a simple need: know who your customers are, what they asked for, what you promised, and whether you can deliver it. Large ERP suites can do this, but many growing Indian businesses find them heavy to implement and hard to change. Generic CRMs track leads well and then stop where your operations begin. We build ERP and CRM systems that cover the part of the business you actually run — and connect to the accounting tool you already trust.
Who this is for. Distributors, manufacturers, traders, and service businesses that have outgrown spreadsheets and a basic CRM, but do not want to reshape the whole company around a large ERP implementation.
Problems this solves
Leads go cold between the call and the quote.
Enquiries arrive by phone, WhatsApp, email, and the website. Some get a quote, some get forgotten. A CRM built around your pipeline stages makes every enquiry visible until it is won or closed.
Stock on paper does not match stock on the shelf.
When inventory is updated at the end of the day — or the end of the week — sales promises what the warehouse cannot ship. A shared system updates stock as it moves.
Accounts re-types what sales already entered.
Orders are keyed into one system and invoices into another. Integration with Tally or your accounting software means each fact is entered once.
The big ERP was too much.
Some teams have tried a large suite and found most of it unused while the one workflow they needed still required a workaround. A focused build covers what you use.
What we build
Sales CRM
Lead capture from your website, WhatsApp, and calls; pipeline stages; follow-up reminders; quotes and proformas generated from your price lists.
Inventory and warehouse
Stock by location, batch, or variant; inward and outward entries; low-stock alerts; reservation against open orders.
Purchase and vendor management
Purchase requests, approvals, purchase orders, and goods receipt, with vendor history in one place.
Orders, dispatch, and GST-ready documents
Order to dispatch tracking, challans and invoices in the formats your accountant expects, and sync to your accounting system.
How the work runs
Phased, with working software early. The full studio sequence is on Approach.
01
Understand the commercial flow
We walk through how an enquiry becomes cash for you: quote, order, stock, dispatch, invoice, collection. We note where data is re-typed and where decisions wait.
02
Decide what to build and what to connect
Not everything needs to be custom. Accounting often stays in the tool you have. We agree a written scope for what the new system owns and what it integrates with.
03
Build module by module
Usually the CRM or the inventory module goes first, depending on which hurts more. Each module goes live with real users before the next starts.
04
Migrate, train, and support
We move existing customers, items, and open orders across, train the people who will use it daily, and stay on after go-live.
Technical approach
A web application that works on desktop and phone, a relational database built for reporting, and APIs for integrations. We connect to accounting software, payment gateways, and messaging through their supported interfaces and exports.
- React / Next.js
- TypeScript
- Node.js
- Python
- PostgreSQL
- Tally integration
- WhatsApp Business API
- Razorpay
Questions we hear
Should we build a custom ERP or buy an existing one?+
If a packaged ERP fits your process with light configuration, buy it — we will tell you so. Custom makes sense when your pricing, production, or fulfilment is different enough that a packaged tool needs constant workarounds, or when you only need part of an ERP done well.
Can the CRM work with Tally or our current accounting software?+
In most cases, yes. We integrate through the accounting system’s supported import, export, or API options so invoices and ledgers stay in the tool your accountant already uses.
Can our sales team use it on their phones?+
Yes. We build responsive web applications that work in a phone browser, so field and sales staff can update leads and orders without a separate app. If you need a native app as well, our mobile practice can build one on the same backend.
How do you move our existing data across?+
We clean and import customers, products, and open transactions from your sheets or current system, check them with your team, and run old and new side by side until you are confident.
Who controls access to sensitive data?+
You do. Users get roles that limit what they can see and change, and important actions are logged.
Related software work
Custom business software
Web software built around your real process — orders, jobs, approvals, stock — instead of bending the team to a generic product.
Internal tools & dashboards
Admin panels, ops consoles, and live reporting on top of the data you already have — fewer status calls, faster decisions.
Mobile apps
Android and iOS apps on the same backend, from the same studio.
Tell us how the work runs today.
A few lines about your business and what is not working is enough to start. We reply with whether we are the right studio and what a first phase could look like. Studio in Fort, Mumbai; clients across India.