Insights

Notes from the work.

Short pieces on how we actually build — not a blog widget, not a growth hack. When we have something worth saying, it lives here.

• September 2026

  The site and the tool should be one product

  Most companies do not fail because they picked the wrong colour. They fail because the public face and the operating system were never the same conversation.

• September 2026

  Checkout in India is not a plugin

  People browse on a phone, ask on chat, pay on UPI or COD, and expect the brand to still feel expensive at pay. A theme with a discount bar does not know that.

• September 2026

  We will not write a fake case study

  The clients page is a book of companies we have sat with. Some have a public site you can open. None of those pages are Entiko portfolios in disguise.